When I set out to make a healthy drink for kids, I knew that the packaging would be an important component. All day, kids are faced with choices about what food to eat or what drinks to drink or what to ask their parents to do or buy. And I knew that companies spend enormous amounts of money trying to market their products to kids—even at a very young age.
For me, it was important to be as clear and up front as possible about just what Tickle Water is: a healthy way for kids to drink more water. We don’t add any sugar, and we don’t add any chemicals. It’s just water, natural flavor, and, of course, bubbles.
So, for the bottle, I really wanted to keep its design transparent. That way, parents and kids would know that it’s always just water that they’re drinking. No added colors. No gimmicks. The can size was also important. The beverage industry is crowded, I know. But Tickle Water is the only sparkling water meant for kids—and the dimensions of the can reflect that. It can be easily tucked into a lunch bag or a backpack, and it’s slim enough so that most kids can easily handle it.
With all the choices kids face, it’s so important that they develop healthy habits from a young age. I’ve been reading reviews of a new book by Tom Vanderbilt, You May Also Like: Taste in an Age of Endless Choice. It’s on my summer reading list (I’ll let you know how that goes later!), but it’s a good reminder that matters of taste are so personal—and that they develop early on. If kids link good behavior or fun memories with a can of soda, that association can be hard to break, even much later in life.
So, when you see Tickle Water in your grocery store, give it a try. I know there are lots of choices in the beverage aisle, but I’ve been getting a lot of great feedback so far, and it seems kids are choosing Tickle Water.