By Heather, Jayger’s Mom
It’s been another big week! After almost a year of working to get the company off the ground, I’m thrilled to report that stores in and around New York have started stocking all four flavors of Tickle Water. After looking at the can countless times on computer screens as a digital rendering, it’s been so exciting to see the actual cans in my neighborhood stores.
Also, my husband and I had an opportunity to meet with representatives from No Bully, a nonprofit organization that trains schools in ways to eliminate bullying and cyberbullying—something I think about all the time. We all do our best to make sure our kids spend their days in supportive environments, but, unfortunately, bullying is all too real. As No Bully reports, over 30% of students get bullied or suffer through cyberbullying, creating an unpleasant and, in many cases, dangerous environment for kids and teens. Not only does this make it harder to learn at school, bullying can leave lifelong scars.
Part of Tickle Water’s objective is to make kids feel special—to make basic things like drinking water something fun. Cyberbullying creates the exact opposite effect, challenging feelings of self-worth. As someone who spends a lot of time participating in my son Jayger’s school programs, and as someone with a company targeted to kids, I am really determined to add my voice to stop bullying. I’ll be doing this as Jayger’s mom, but I will also be doing this as the founder of Tickle Water.
In the coming months, as we focus Tickle Water’s community engagement and philanthropic efforts, we will be announcing a significant involvement with anti-bullying efforts. The promising thing about No Bully is that they have developed an empirical approach to stop bullying—something they can demonstrate with results and numbers. Stay tuned as we make these announcements. In the meantime, let’s all do our part to make sure our kids spend their time in environments that are respectful and encouraging.