By Heather, Jayger’s Mom
Over the past year, as I’ve been getting Tickle Water off the ground, I’ve made it a point to focus on an optimistic and positive message: that drinking water is not only necessary—it can also be fun. Just this week, for example, I’ve been working with our graphic designers on the finishing touches for the labels and working with a costume designer for the mascots that we’ll use at launch events. All of this is to make the water experience fun and engaging for kids. And even now, after many cups of sparkling water, my son Jayger still laughs when he drinks it.
But circumstances have a way of reminding me of the very dire implications of healthy drinking water. Like so many other Americans, I’ve been so troubled by the recent news coming out of Flint, Michigan, where toxic tap water is making kids sick. The news reports have been so startling: kids with lead poisoning, a spike in Legionnaires’ Disease, and water so dangerous, it’s unfit for bathing. It’s so easy to take water for granted, since most of us can just turn on the tap for clean and drinkable water.
That’s why the crisis in Flint has been so shocking. I started Tickle Water because I was so convinced that drinking water is so closely tied to personal health and balanced nutrition, especially for kids. So when families in Flint don’t have access to water because it is comes out of the tap with lead and other dangerous chemicals, it reminds me we have a long way to go—and that we need to take action to make sure people have access to clean water. There has been a lot of finger pointing for what the cover of this week’s Time magazine called “The Poisoning of an American City,” but this crisis has highlighted the importance of water. Even as we encourage kids to drink more water as part of a healthy lifestyle, it’s a very serious reminder that we still need to push just for access to water at all.
Tickle Water will be fun, yes, but, as a company, we will also be partnering with local organizations to help tackle the serious issues of nutrition and public health. As our mission states, “Tickle Water encourages our children to be the Best Versions of themselves”. This has been a big part of my own family’s priorities, and it will also be a big part of Tickle Water’s company culture, too. We are sending our thoughts and prayers to Flint. Stay tuned for updates as we roll out company initiatives.
#water4life #flintmichigan #watercrisis #flint #drinkticklewater