More and more people are beginning to realize a truth about beverages: soda is just plain unhealthy. And, like I wrote about last week, diet soda isn’t any better. The bottom line is that soda, diet soda, and sugary drinks are unhealthy—especially for kids. As the evidence for this becomes clearer and clearer, customers are turning to water in bigger numbers. As I’ve seen withTickle Water since I launched it, more people are looking for healthier drinks.
As Mike Esterl writes in the Wall Street Journal last week, demand for sparkling water options is surging. For his article, he profiled LaCroix, a flavored seltzer that comes in cans, as an example of this phenomenon. One of the LaCroix customers he interviewed explained the reason for her choice: “pop right now is a big no-no, and diet pop is an ever bigger no-no.” And she’s right: pop, or soda, is a big no-no. People need better options for healthy drinks. The big food brands are following suit. They are starting to create bottled water options.
Tickle Water is the only brand of sparkling water designed specifically for kids. Every time I go to the grocery store, I am always so shocked how food companies continue to use sugar and artificial flavors to entice kids to become customers. Unlike soda and juices, Tickle Water is just water and bubbles with a bit of natural flavor. Kids love it, and parents don’t have to worry about sugar intake.
One of the other people that Esterl interviewed said, “there’s no guilt for a man like me. I can pound 5 or 6 of those in an evening.” That’s true for Tickle Water, too. My son and his friends like drinking the different flavors: Watermelon, Green Apple, and Cola. They can try them all out without me having to worry about them having too much sugar. We picked our packaging with kids in mind as well. We know they like the idea drinking soda from a can. With Tickle Water, kids still get to drink out of a fun can, but the beverage inside is good for them!
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